VIRAL CAMPAIGN

On International Women’s Day, the players of Cruzeiro, took the field for a Brazil Cup match wearing a different jersey: the numbers on their back showed statistics about the severe inequalities and violence suffered by women.

TV CONTENT

Parties, Head of Household challenges, Angel challenges and branded activations on BBB 20 for Americanas.com. Such as the Black Night Party. Big moments for BBB20 and major results for Americanas.com.

VIRAL CAMPAIGN

ABRAz - REPEATED POST

According to the World Health Organization, by 2050, 135 million people in the world will live with Alzheimer’s. Starting with soccer star Ronaldinho, we asked for actresses, celebrities and digital influencers to join the cause with a simple action: posting the same picture 3 times. Their followers would be curious to know what was happening. After that, they just had to post the final message, justifying the “mistake”: telling that repetition is a routine for people living with Alzheimer’s.

DIGITAL CAMPAIGN

AMERICANAS - #WorldAnas

Americanas Mundo offers international products from all over the world. We created different versions of the Americanas logo, adapting it to “Australianas”, “Japonesas”, “Chinesas”, etc. This way, we show that we work with the entire world.

PRODUCT / MOBILE

CONTROLL SOCKS

Giving socks as a gift is boring and usually only gets awkward, forced smiles. To put an end to this #ingratitude, we thought: if the smiles won’t come nicely, they’ll come by force. So we created Controll Socks — socks controlled by your smartphone, so you can tickle your friends’ feet remotely.

WHATSAPP
STICKER AD

Para divulgar as ofertas de Black Friday da rede de varejo Super Nosso, criamos
A PRIMEIRA CAMPANHA COM STICKERS DE WHATSAPP DO MUNDO.
Nas peças, os produtos estão vazados, como se estivessem desaparecidos.

VIRAL CAMPAIGN

Pitch invasions are usually frowned upon. Well… almost all of them. When a dog escapes security and runs onto the field, it’s pure joy. An initiative by Cruzeiro and Mineirão that uses football to encourage pet adoption.